· Barcelona · Product & business studio
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01 — Together
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We combine business thinking with product and design thinking: an independent, experienced view from outside, without the commitment (or cost) of a full-time co-founder.
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We live and work in the city — close to founders, street-level.
02 — Proof, not promises
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We don’t advise from the sidelines. Everything below, we either built ourselves or lived through as operators.
Previous — built & exited
Bartello
Bartello is a digital startup that built an ordering app for bars and restaurants. We restructured operations and attracted investment, taking the business through to a successful sale — first-hand experience of what it takes to turn a struggling venture around.
Previous — corporate
Industrial project finance
We worked across the full cycle of financing greenfield industrial projects: structuring the financing, providing credit support to the project, restructuring where needed, and managing distressed assets when a project fell short of its KPIs — the financial-viability lens we now bring to every client conversation.
Our product
Our own product, live today — a web app that recommends plans in Barcelona based on your taste. We designed it, shipped it, and we maintain it ourselves.
03 — A five-step process
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Trust is built in stages, not promised upfront. We start small, on purpose.
Free first call
Tell us about your idea or challenge in a short, no-cost conversation. No obligation either way.
Expert take
We assess feasibility honestly and tell you what we really think, even if it’s not what you hoped to hear.
A bounded task
Instead of an open-ended engagement, we start with one defined piece of work — a business model review, a product/UX audit, a roadmap — fixed scope, fixed price. This is how we test the working relationship on both sides.
Ongoing advisory
If the fit is right, we continue as your outside co-founder — hourly, on demand, for thinking things through together. Implementation and specialised work are scoped separately.
Deeper partnership
Where the relationship has proven itself over time, we’re open to a more operational role — including support with fundraising and partnership structures.
04 — No surprises
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No surprise invoices — anything beyond the first bounded task is scoped and agreed before we start.
- First call
- Free
- First bounded task (diagnostic / audit / roadmap)Quoted after the first call
- Fixed scope, fixed price
- Ongoing advisoryBilled as used — your "co-founder per hour"
- We’ll walk you through the rate on the first call
- Implementation, specialised design or complex buildOnly if and when needed
- Scoped separately
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Tell us about your idea or challenge. First call, free, no obligation.